Placemat Advertising

This is following the discovery of effective Coronavirus vaccines, and so people are beginning to feel more confident about dining at their favorite restaurants. For marketers who are looking for effective and inexpensive form of advertising, then advertise on placemats. What does advertise on placemats involve?

How does Advertise on Placemats Work?

As the name suggests, Advertise on placemats refers to printing a message on the mats placed on dinner table, with the intention of promoting products or services. Therefore, the advertiser will select some of the top restaurants where the target customers frequent, and place branded mats on the restaurant tables.

As customers walk into the restaurant and wait to be served, they the branded mats will capture their attention. Even as they enjoy their meal, they will keep looking at the advert, which means the interaction is more than 15 minutes, generating a high impression. In some instances, especially where customers come into the restaurant in groups and sit on one dinner table, your brand is likely to feature in the discussion.

Therefore, if you advertise on placemats, you are generating high brand awareness among the customers walking to the entertainment joint. If the advertiser applies proper targeting, then advertisement on placemats will generate high conversions.