QR Code Advertising

5sep 2021

The application of QR codes first went public when car manufacturers used the technology to improve the manufacturing process.

Years later, the QR code was applied in supply chain management, when businesses wanted to track their products, and monitor the market. Recently, and mostly during the Covid-19 pandemic, we saw restaurant owners use QR codes in a bid to minimize interactions at their restaurants. Thus, customers find a QR code on the restaurant table, where they can scan and interact with the restaurant staff seamlessly. Today, we have QR code advertising, where advertisers are printing QR codes on traditional and ambient advertising techniques. So, why are marketers using QR code advertising? Read on to find out.

1.   To monitor Advertising Campaigns

One advantage of introducing QR code advertising for your business, is that you have the ability to measure engagements.

Ideally, an advertiser wants to find out how many people interact with the advertisement. With that data, they can know how to target more people, or even reach conclusions on whether they are targeting the right people.

With QR code advertising on door hangers, the advertiser can know what time the targeted audience scanned the advert, and whether they took the desired action. Thus, the advertiser can reach logical conclusions, intended to improve the advertisement even in future.