The Reasons You Should Try AR OOH Ads

23sep 2021

Augmented reality is a technology that has helped to transform the way we do business.

Through AR, businesses operate more efficiently, ensuring they deliver value to their customers. One of the ways AR has become useful in business is enhanced advertising.

Do you know that 38% of companies are using AR to deliver immersive shopping experience to their customers? In addition, two thirds of shoppers think that AR would help them make a better buying decision. Therefore, businesses need to rethink how they advertise. One of the best approaches for reaching the target audience is use of AR OOH Ads.

In this post, we examine the reasons you should try AR OOH Ads when it comes to reaching your target audience. Keep reading for more insights on how AR OOH Ads will help your business.

1.   AR Bridges The Gap Between Traditional and Digital Advertising

Use of AR OOH Ads enables advertisers to use the latest technology to reach their target audience. For instance, an advertiser can put up posters bearing a QR code. Therefore, when the targeted audience scans the QR code using the mobile phone, they can land to the advertiser’s website. By simply using augmented reality to power OOH adverts, the advertiser enjoys the power of digital connections with the audience. Therefore, through AR OOH ads, the advertiser can increase engagements on his social media ads, or even increase traffic to his website.